By now, you know about the accusations against Wayfair. I wrote a long post on it already, but since then I have learned that Wayfair owns WFX Utility, the manufacturer of the original cabinets in question. Below is a screen grab of Wayfair’s Trademark.
See cabinet photo in tweet below, indicating the brand:
Why does this matter? The official response of Wayfair was:
Recognizing that the photos and descriptions provided by the supplier did not adequately explain the high price point, we have temporarily removed the products from site to rename them and to provide a more in-depth description and photos that accurately depict the product to clarify the price point.Wayfair Spokeswoman
Isn’t it weird to refer to your own trademarked brand as a supplier? Well, I think it is. And even five days after my original post, there is still no peep out of Wayfair. This doesn’t serve as evidence of trafficking, but it certainly isn’t building any brand confidence.
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I want to hear what you think in the comments below! Does this fact impact your opinion on the matter?